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For a company that is preparing to start a business or is starting a business, many aspects need to be carefully planned and considered. Trademark is also an important factor that cannot be ignored in the development of an enterprise. Trademarks belong to intellectual property rights, and it is very...


 
Which should be registered first, company or trademark?
For a company that is preparing to start a business or is starting a business, many aspects need to be carefully planned and considered. Trademark is also an important factor that cannot be ignored in the development of an enterprise. Trademarks belong to intellectual property rights, and it is very important in the competition between enterprises. So when starting a business, which should be registered first, China company registration or trademark?
 
First, we need to know the differences of trademark registered by an individual or a company.
 
1. Trademark ownership is different
 
The trademark registered in the name of an individual belongs only to the individual, and the establishment or cancellation of an enterprise has no effect on the trademark.
 
The ownership of the trademark registered in the name of the company belongs to the company, and the enterprise legal person or enterprise shareholder does not enjoy the exclusive right to the registered trademark. After the cancellation of the company, the trademark will become invalid, because the trademark belongs to the company property and needs to be liquidated.
 
2. The materials provided for registration are different.
 
What the company provides is business license and corresponding official seal, what the individual provides is individual license and legal person id card.
 
3. The difference of stability
 
The trademark registered in the name of the company is unstable. When the name or address of the company or the legal person of the company changes, the trademark should also be changed accordingly.
 
The trademark that individual name registers is more stable, the id card of the individual is changeless commonly. Trademark also does not need to change, relatively more stable.
 
Therefore, the general order is to register the company after the registration of trademarks.
However, if the company is registered, the name is set, and when you are registering the trademark, it is found that it has been registered by others, so the name is difficult to do a propaganda. Therefore, you can choose a special method at this time.
 
Individual business license registration:
First registered individual industrial and commercial households, through its business license to register a trademark, later can be used by the way of licensing to the enterprise, can be transferred to the way of the trademark to the enterprise, or through the way of upgrading individual industrial and commercial households into enterprises.
 
Also you can choose to buy a trademark. If the enterprise feels troublesome, also can register a company first, then buy a trademark, the success rate that is trademark transfers on the one hand is high, the time that spends is shorter, also be able to find on the other hand quite satisfied, suitable trademark name.
 
The benefits of registering a company and trademark together.
1. Uniformity
A registered company and a specific business scope of the company can be easy to confirm the trademark pattern and it can be designed more closely.
2. Publicity
A registered trademark can make enterprise gain some publicity and can greatly reduce the enterprise's worries and also better investment budget to do publicity.
3. Protection
Registered trademarks can better protect their own enterprises and products, avoid the infringement of their trademark rights by others.